Bruh. Lemme hit you with some real talk.

Back in my grindset days, I was clocking 16-hour shifts in tech—late nights, code sprints, all of it. But when those in-between hours hit and I needed a quick Thai fix? Nada. Everything was either closed, full-on sit-down, or just... not it.

See, I grew up in Bangkok. Thai street food is a way of life. And while I love Pad Thai as much as the next guy, let’s be real: that’s tourist fuel. I wanted the real Bangkok flavor. So, I started recreating the stuff I grew up on. Next thing I knew, people were vibing with it—hard.

Then the layoffs hit. Immigration chaos followed. So I did what any efficiency-maxing former tech guy would do: I pivoted. Boom! Harder than a startup running out of Series A.

Now? I’m out here cooking real Bangkok street food from a truck with my face on it. Yeah. My actual face. Why? Because I believe in extreme accountability—and also because it looks kinda dope on the logo.

In Asia, businesses are built to last. It’s not about squeezing every dollar—it’s about legacy. Happy customers. Happy crew. Real community. That’s the blueprint.

So yeah. I made the leap. From tech… to truck.

What’s with the bro talk?

Well, I worked in tech—“bro” was everywhere, like AI pitch decks and bad cold brew. Tech bros are fun to make fun of.

In Thai culture, “bro” isn’t just a meme—it’s what you call your roon P (older brother/mentor) at work who shows you the ropes, your uni senior who sneaks you notes before exams, or the guy running your favorite food truck. That’s the vibe here.

Let’s roll!